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How the Premier League uses NFTs in its business model

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How the Premier League uses NFTs in its business model The Premier League, the top tier of English soccer, is one of the most popular and profitable sports leagues in the world, with a global fan base of over 3.2 billion people. The league is always looking for new ways to engage its fans, generate new revenue streams and enhance its brand value. One of the latest innovations that the league is exploring is the use of NFTs (non-fungible tokens) in its business model. NFTs are unique and verifiable digital assets that can represent anything from images, videos, tickets, merchandise and more. NFTs are created and stored on a blockchain, a system of distributed ledger that records transactions and data in a secure, transparent and immutable way. NFTs can be bought and sold on online platforms, creating a new market for digital collectibles and fan experiences. The Premier League has partnered with two blockchain firms, Consensys and Dapper Labs, to create and distribute NFTs based on its

How Manchester United is using blockchain technology

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How Manchester United is using blockchain technology Manchester United, one of the oldest and most popular soccer clubs in the world, has embraced blockchain technology as a way to connect with its fans, partners and community. The club has recently announced a landmark partnership with Tezos, one of the world’s most advanced and sustainable blockchains, as its official training kit and technology partner. The partnership will see Tezos-branded training kit worn by the first team squad for the first time prior to this weekend’s match against Southampton, introducing Manchester United fans to the partnership and Web3 technology through the Tezos blockchain. Tezos is a decentralized, open-source and proof-of-stake blockchain that allows for fast, secure and efficient digital interactions without the need for intermediaries. Tezos is also one of the most eco-friendly blockchains, using technology that is energy-efficient, limits carbon emissions and lowers costs, consistent with the club’